Motivation for Mundi Primum (Latin for "Earth First")

Built upon the conviction that the outdoors is a limited resource that should be stewarded for our grand children. We embarked on a journey to bring conservation, bio-diversity, and offset solutions to outdoor stakeholders that train, recreate and race in forests, fields and deserts. 

Mundi Primum is scaling the connective tissue between wishing to do something and relevant action. Using space-based technology, AI, databases and boots-on-the-ground, we automate the fulfillment of taking action.

Athletes, event organizers, companies, and NGOs can automatically contribute based on there "localized" tracks and activities.